Yesterday, I listened to this Talk Show episode1 at the gym. About 70 minutes into the show, Gruber and Marco started talking about the new iOS 6 Maps and the Apple/Google divorce. At that moment, I had an idea for a blog post – turns out, twenty minutes later, they kind of said what I wanted to write here, but I’ll try this anyway.
In 2007, when Apple revealed the original iPhone, Google’s CEO Eric Schmidt joined Steve Jobs on stage and made a joke about merging the two companies.
Ten minutes earlier in the keynote, Jobs made a prank call to a Starbucks store. There’s no way Apple would do anything even remotely similar today. It’s not only about Jobs and Cook, it’s about Apple’s change from an underdog company to the world’s most valuable brand.
Five years is an extremely long time span in tech. Five years ago, you probably didn’t have a Facebook account. MySpace even had more visitors than Facebook back then. Your laptop looked like this. Second Life was still a thing.
I can’t even imagine where we’ll be in 2017.
Yes, I seem to write about The Talk Show a lot. It’s easily my favourite podcast and you should listen to it. ↩